Top Personal Finance Apps Performance in New Zealand: Q2 2025

In the second quarter of 2025, the top personal finance and budgeting apps in New Zealand showed varied performance trends across downloads, revenue, and active users, as reported by Sensor Tower.

Splitwise experienced a steady climb in weekly revenue, peaking at around $635 in late June. Downloads fluctuated slightly, starting at 877 and ending at 827, while active users saw a decline from 30.4K to 20.9K by the end of the quarter.

YNAB showed a moderate revenue increase, reaching a high of $647 in early May, though it tapered off to $300 by the end of June. Downloads remained relatively stable, with a slight increase to 181 in late June. Active users maintained a steady presence, peaking at 738 during the same period.

Spendee Budget App & Planner saw a notable spike in revenue mid-May at $490, with a gradual increase to $313 by the end of the quarter. Downloads were consistent, with minor fluctuations, and active users remained stable, averaging around 1K throughout the quarter.

Wallet - Daily Budget & Profit had a modest revenue increase, starting at $119 and ending at $194. Downloads varied slightly, with a peak of 89 in early May. Active users showed a slight decrease, ending at 171.

Buddy: Budget Planner App experienced an increase in revenue, peaking at $228 in mid-April, then stabilizing around $102 by June. Downloads were stable, averaging around 220, while active users maintained a consistent presence, ending at 380.

Overall, each app displayed unique trends in New Zealand's competitive landscape for personal finance tools. For more detailed insights, visit Sensor Tower's platform.